According to Paul Chaney, Internet Marketing Director for Bizzuka, the fifth P in Marketing is Participation. Paul concludes that companies and individuals can take advantage of this evolution by adhering to the following 10 Social Media Mindset Markers:
1. Every voice matters and some matter more than others(influencers)
2. WOM is more important now than ever
3. Listening is the new marketing
4. Lose control of your message (e.g. grant free access)
5. Information has to be findable (search) and shareable (social)
6. More “shared communities” and less “destination silos”
7. Watchwords of the new web are aggregate, curate, and filter content
8. Facebook is the operating system of the social web
9. Twitter is the new email
10. The web is real-time and all-the-time
Paul cited examples of companies that have capitalized on this new marketing dynamic such as Blendtec which turned a $50 investment into 700% growth and Gary Vaynerchuk of Wine Library who grew his retail wine business from $2 million in revenues to $50 million in revenues in just 3yrs. You can read more about Paul Chaney’s insights on how to use Social Media to grow your business in his book, The Digital Handshake.
David Montfort
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What I find interesting is in today's hi paced, on line world that the focus of many marketers' conversations are about building communities, 1to1 relationships with customers and at the top of the pyramid, customer service. It's as if we are trying to recreate the "corner store" relationships we had decades ago--wtih the help of online tools like twitter, facebook, linked in and the rest--it's an interesting dynamic.
ReplyDeleteWhat I find interesting is in today's hi paced, on line world that the focus of many marketers' conversations are about building communities, 1to1 relationships with customers and at the top of the pyramid, customer service. It's as if we are trying to recreate the "corner store" relationships we had decades ago--with the help of online tools like twitter, facebook, linked in and the rest--it's an interesting dynamic.
ReplyDelete