Steve Jobs and Mark Zuckerberg are often cited as the true innovators of our times, but behind these big thinkers are a series of steps companies use to become successful innovators. June Archer, former Senior VP, Global Innovation and Business Development at Godiva, and Tom Kempisty, Managing Partner and Chief Innovation Officer at BIG, shared the steps they have used to develop and implement innovations on behalf of their companies and clients with the New Jersey Meng chapter on September 16th. The innovation steps they highlighted are:
• Big Ideas – most big ideas are born out of rigorous market and situational analysis, competitive intelligence and trend watching.
• Assessment & Planning – does the company have the internal skills, competencies and resources to bring the innovation to market and if not, is there someone they can partner with who does.
• Support & Development – are both internal and external partners fully committed to supporting the innovation.
• Implementation – have the details of the implementation been painstakingly planned for and communicated to all parties involved.
• Maximization – is everything being measured regarding the implementation of the innovation and can we maximize what is working and course correct or abandon what is not.
So beyond just coming up with new ideas, there are other critical steps required to make a company truly innovative.
David Montfort
Wednesday, September 21, 2011
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